Greenpeace

PLAY FOR THE FUTURE

Gen Z is highly eco-conscious, often avoiding cars due to pollution concerns. However, a Deloitte study found that 27% of Gen Z teens contribute unknowingly to CO2 emissions through gaming—equal to 17 million cars. Greenpeace’s “Play for the Future” app helps gamers track and reduce their carbon footprint in real time. By adding it to their dashboard, players can monitor CO2 emissions based on their gaming activity and offset them through partnered carbon capture programs. It turns virtual vehicles into net-zero ones, making sustainability part of the gaming experience.

Download the app at: https://playforthefuture.net