DELL Technologies
Approximately 53.6 million tons of electronics become e-waste every year. That’s 16 pounds for every single person on the planet, every single year, making it the fastest-growing domestic waste stream. Meanwhile, just 17.4% of e-waste around the world gets recycled. Dell, the consumer electronics giant, has taken a pioneering step to raise awareness about this critical environmental challenge and promote recycling through an innovative outdoor (OOH) campaign debuting at the 28th annual SXSW, The campaign serves a dual purpose: draw attention to the alarming e-waste crisis and encourage the responsible recycling of old technology.
